ABOVE THE FRAY

Congratulations to Achara Masoodi for launching such a great website and such creatively playful yet highly functional products. It was an amazing collaborative effort and thanks once again for allowing me to provide the art direction and feel of the photo shoot. We are both firm believers craftsmanship and the synergy of ideas so therefor working together seemed a perfect match to begin with. As we both pitched our ideas back and forth we came up with concept of portraying the notion of the Japanese fine craftsmanship and the cultural heritage that promotes and respects such ideologies that somehow crossed with Miss Masoodi’s obsession to details and the appreciation of the handmade products. For more on Miss Massoodi please visit her website at ABOVE THE FRAY and purchase her products for your next gift to your loved ones.